Expansion: 1988-97

From its inception, ACE had to find its way in this shifting financial services landscape. , a network of pawn shops eager to erica eventually abandoned the acquisition because of concerns on Wall Street that the company was venturing too far afield from its core pawn shop business. In the aftermath of Cash America ‘ s bid, ACE president Don Neustadt and chairman and CEO Ray Hemmig made expansion the company ‘ s top priority in an effort to maintain ACE ‘ s leading position in an increasingly competitive industry.